A star image is constructed from a range of materials as Richard dyer points out “a star is an image, not a real person”, Dyer has written extensively about the role of stars in film, TV and music, he furthers the ideas of stars being created to sell an therefore go against realism when he says “stars are commodities produced and consumed on the strength of their meanings”
The star we have used in our music video shares many common values of music stardom. Our male singer is young, rebellious and may be seen as a sexual magnet in the eyes of many women. The song is rather aggressive and is original, creative and our singer shows much talent. The fact that our star is alone conforms to the country and western stereotypes of solitude however there is a major element of realism and authenticity in our pop promo as it’s not the typical glossy and positive atmosphere that is constructed in many other pop videos, this is our unique selling point. We have gone against the stereotypical ways of constructing a music video and have used a “naturalistic” approach to our artist and therefore the artist is given time to evolve and progress through out their career however at the same time we made sure our star is attractive to our audience , as our star emotionally sensitive and is portrayed to be experienced for his age, because of his life crisis and heartache this is extremely attractive to teenage girls as I am sure many can relate to his painful experience.
Richard dyer believes that “fundamentally, the star image is incoherent, that is incomplete and open” dyer says that this is based on two key paradoxes. Firstly the star must be simultaneously ordinary and extraordinary from the consumer and secondly must be simultaneously present and absent for the consumers. We have followed dyers ideology and have effectively made sure that the fans of our star will go away determined to continue consuming the star in order to carry on attempting to complete their image.
This image reveals the direct address used in our music video, although we do not use much of this, the audience can feel a connection between themselves and our star as it is as if he was singing to the audience or fans directly. Moreover our stars sexual magnetism and youth shines through this image, thus attracting the female target audience.
This is the opening shot of our music video. We immediately break away from the country and western genre, this image reveals the urban , modern and industrialised setting that we wanted to create. Our opening shot instantly sets the mode of address and signifies key aspects of the star image .Very much of our music videos rawness and originality came from our location, Battersea power station. Our location created a lot of emotion, an emotional metaphor was created through the dark, eroding and sinister landscape that sat in the heart of British culture in central London. Many people can relate to our pop video as most people have been or at least seen Battersea power station once in their lives.
This is an example of inter cutting and how we used light to create a sinister and oppressive atmosphere. Moreover this shot is so powerful and dramatic; it really depicts our singer’s stardom and uniqueness. Moreover the jump cuts used symbolise the unstable and troubled mind of our star.
This image simply is used as juxtaposition from the darkness and urban decay to remind the audience that there are some positive aspects of star image. Moreover the glow and brightness of light reflected on our stars face and use of close up further emphasises our stars quality and furthers the idea that our star is an anecdote towards the troubled young people of today’s society. Moreover the bright colours used here conforms to western stereotypes.
These images and jump cuts paradox the positive and bright atmosphere to reinforce the disheartened and pensive star to emphasise the fact that he is an enigma, the urban decay symbolises the modern day decrepit nature of an economically oppressive society and further breaks the stereotypes of the country and western genre.
Another technique we used to construct our star image was blurs, in after effects we blurred some of our shots to reinforce and dramatise the fact that our star is unbalanced and has emotional issues. Moreover we shoot our star to constantly carry his guitar with him this is to emphasise the fact that he is clearly organic and competent musically, however he uses the guitar as a social weapon , he doesn’t play it at all in the video, this is to break away once again from the typicality’s of western genres .
This is our album cover, as you can see the image in one way does conform to the country and western sterotypes due to the fact that our artist is solo and the use of the font creates a western theme. However the pensive look on our artists face reveals the fact that he is in deep thought and further emphasises the ideas of a new modernday emotional man, thus appealing to the female young target audience and the teenage male target audience, as they may be able to relate to the problems that he is stressing over. Furthermore the album cover reveals our atrists youth and sexual magnestism which creates his star image.
This is our poster and we used this to promote our star image. As you can see we yet again tried to break away from the country and western genre, yet we used the guitar, western style font and de saturation of coulour to ensure that we follow to some degree the country and western stereotypes. However the background of urban decay and the general atmosphere of modern day city life once again challenges the audiences expectations, thus making our star more diverse and interesting, this gives him an edge and differentiates him from other artists. the sexual magnetism and slightly rebelious charachteristics shine through this poster.
This is our albums back cover. we decided to use this sepia lighting to dramatise and symbolise the unstable and emotional star that we are trying to construct. moreover the guitar shows the stars genuine passion for music, his organic image shines through this image and realism is revealed, this image shows the star to be a true musician and artist. therefore the target audience may connect to our star as they are convinced by his true authenticity of love of music, which further supports his emotional and mysterious image.
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